What to Look for When Building a Tech Team for EdTechs?

Each educational software product is designed to cater to different aspects of education. In turn, each sub-industry requires specific knowledge from the product and engineering pros that build it. This guide helps recruiters, HR and PeopleOps teams know exactly what to look for in new additions, or which skills to develop.

The specific differentials of team members developing each type of EdTech software product can vary based on the complexity, functionality, and unique requirements of the product. Read on for key differentials per category.

Learning Management Systems (LMS)

Examples: Moodle, Blackboard, Schoology, Google Classroom, Canvas, iSpring

LMS platforms are comprehensive software solutions that provide tools for course management, content delivery, student assessment, and collaboration. They serve as centralized hubs where educators can create, organize, and deliver educational content, track student progress, and facilitate communication between teachers and students. LMS platforms often include features like grade books, discussion forums, assignment management, and online assessments.

    • Backend Developers: LMS platforms require robust backend development to handle user authentication, data management, content delivery, and integration with other systems.
    • Frontend Developers: Creating an intuitive and user-friendly interface is crucial for LMS platforms. Frontend developers focus on designing and implementing the user interface and user experience.
    • Instructional Designers: LMS platforms rely on effective instructional design to facilitate course creation, content organization, and learner engagement. Instructional designers collaborate with subject matter experts to develop engaging learning experiences.
    • Security Engineers: a vital role in securing LMS platforms. They design, implement, and maintain robust cybersecurity measures to protect student data, prevent breaches, and ensure a safe online learning environment.

Educational Apps

Examples: Duolingo (language learning), Khan Academy (various subjects), Photomath (mathematics), Quizlet (flashcards and study tools), Tinkercad (3D design and modeling)

Educational apps encompass a wide range of software applications designed to enhance learning experiences. These can include mobile apps for language learning, math practice, science simulations, digital storytelling, and more. Educational apps often leverage gamification, interactive elements, and adaptive learning techniques to engage students and make learning enjoyable.

  • Mobile App Developers: Educational apps require expertise in mobile app development for iOS and Android platforms. Developers work on creating features that enhance learning experiences on mobile devices.
  • User Experience (UX) Designers: Designers focus on creating intuitive and engaging user interfaces, considering the constraints and opportunities of mobile platforms.
  • Gamification Specialists: Some educational apps incorporate gamification elements to enhance learner motivation and engagement. Gamification specialists contribute to designing and implementing game-like features.

Virtual Classrooms

Examples: Zoom, Microsoft Teams, Google Meet, Adobe Connect, Cisco Webex

Virtual classroom software enables remote or blended learning experiences by providing online platforms for live, interactive teaching and learning. These platforms typically include features such as video conferencing, real-time collaboration tools, shared whiteboards, breakout rooms, and chat functionalities. Virtual classroom software facilitates teacher-student interactions, peer collaboration, and engagement in a virtual learning environment.

  • Video Conferencing Experts: Virtual classrooms heavily rely on video conferencing technology for real-time interaction. Video conferencing experts optimize the video streaming, audio quality, and collaboration features.
  • Backend Developers: Virtual classrooms require backend infrastructure to support concurrent live sessions, chat functionality, and user management.
  • User Interface Designers: Designers focus on creating a user-friendly interface that enables seamless navigation, content sharing, and collaboration within the virtual classroom.

Adaptive Learning Systems

Examples: DreamBox (K-8 math), Knewton, Smart Sparrow, Cerego (adaptive flashcards), ALEKS (mathematics)

Adaptive learning systems leverage artificial intelligence (AI) and data analytics to deliver personalized learning experiences tailored to individual students’ needs and abilities. These systems adapt the content, pace, and instructional approach based on real-time student data, allowing for personalized learning paths and targeted interventions. Adaptive learning software often includes interactive exercises, quizzes, and assessments that dynamically adjust to students’ progress.

  • Machine Learning Specialists: Adaptive learning systems leverage machine learning algorithms to personalize the learning experience. Machine learning specialists develop and refine these algorithms to analyze user data and provide personalized recommendations.
  • Data Scientists: Data scientists extract insights from user data to identify patterns and trends that inform the adaptive learning system’s recommendations and adjustments.
  • Backend Developers: Adaptive learning systems require sophisticated backend infrastructure to handle large-scale data processing, model training, and real-time personalization.

Assessment and Testing Software

Examples: ExamSoft, ProProfs Quiz Maker, Formative, Quizizz, Edulastic

Assessment and testing software streamlines the process of creating, administering, and grading assessments. These tools provide features for creating various types of assessments, including multiple-choice, essay-based, and interactive assessments. They often include automatic grading, performance analytics, and data visualization to support educators in analyzing student performance and identifying areas for improvement.

  • Assessment Designers: Specialists in assessment design create the framework and structure for various types of assessments, ensuring alignment with learning objectives and standards.
  • Frontend Developers: Developing user-friendly interfaces for test takers and administrators is crucial. Frontend developers focus on creating intuitive user interfaces for test creation, delivery, and reporting.
  • Data Analysts: Data analysts interpret test results, generate reports, and provide insights to help educators make data-driven decisions.

Content Creation Tools

Examples: Canva (graphic design), Nearpod (interactive lessons), Book Creator (e-book creation), Powtoon (animated presentations), Prezi (visual presentations)

Content creation tools enable educators to develop and customize instructional materials, such as e-books, interactive multimedia content, and online lessons. These tools often have intuitive interfaces, templates, and multimedia integration capabilities, allowing educators to create engaging and interactive content without extensive technical skills.

  • Multimedia Designers: Content creation tools often require multimedia elements such as videos, images, and interactive content. Multimedia designers create and optimize multimedia assets.
  • Authoring Tool Experts: Authoring tools enable the creation of e-learning content without coding. Experts in authoring tools specialize in maximizing the tool’s capabilities and efficiency.
  • Content Strategists: Content strategists work closely with subject matter experts and instructional designers to ensure effective content organization, sequencing, and delivery.

Data Analytics and Learning Analytics Tools

Examples: Tableau (data visualization), Brightspace Analytics, Schoology Analytics, PowerSchool Unified Insights

Data analytics and learning analytics tools help educators and administrators gather, analyze, and interpret data related to student performance, engagement, and learning outcomes. These tools provide insights and visualizations that enable data-informed decision-making, allowing educators to identify patterns, monitor progress, and personalize instruction.

  • Data Engineers: Data analytics tools require robust data pipelines, data integration, and data storage solutions. Data engineers focus on data infrastructure and optimization.
  • Data Analysts: Data analysts extract insights from large datasets, perform statistical analysis, and generate reports that inform decision-making and improve learning outcomes.
  • Learning Scientists: Learning scientists bridge the gap between data analytics and pedagogy, interpreting data to inform instructional design decisions and learning interventions.

So How Can Recruiters Support Engineering and Product Teams Find the Best People for the Job?

Gaining market share requires strategic team building: the specific expertise and skills of team members can push innovation and differentiation.

At Ubiminds, we understand the significance of assembling custom-tailored teams that can deliver exceptional results while keeping costs low, maintaining high-quality standards, and mitigating risks. Our expert tech recruiters have a deep understanding of the software engineering and product landscape, allowing us to identify and attract highly skilled professionals who align with your mission and product vision.

Want to know more? Drop us a line!

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Juliana Carrano

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