Regardless of the recent market shifts, developer salaries have been steadily rising, and companies need to stay ahead of the curve to attract and retain the best minds. But competitive compensation goes beyond just base salary. A comprehensive benefits package including health insurance, paid time off (PTO), and continuing education programs can significantly impact your ability to win the talent acquisition battle.

In today’s red-hot tech talent market, staying competitive is crucial. This data-driven analysis unveils the real numbers you need to know to attract and retain top developers and offers strategies to help you develop a winning package for top developers.

Unveiling the Salary Mystery: Developer Compensation Benchmarks for 2024

Gone are the days of guesswork when it comes to developer salaries. Here’s a breakdown of key developer salary benchmarks for 2024, based on reliable sources like, Glassdoor, and Payscale:

  • Average Base Salary for US Developers: $107,468 (Payscale, May 2024)
  • Top 10% Earn: Over $160,000 (, May 2024)

But wait, there’s more! These are just averages. Salary expectations can vary greatly depending on several factors.

Location, Location, Location: How Geography Impacts Developer Salaries


Geography plays a significant role in developer compensation. Here’s a glimpse into average base salaries for developers in key tech hubs across the Americas (Payscale, May 2024):

  • San Francisco Bay Area: $142,378
  • New York City: $138,542
  • Seattle: $131,789
  • Austin, TX: $124,102
  • Toronto, Canada: $98,721 (converted from CAD)


  1. These are just averages. Cost of living also plays a role. Consider offering location adjustments to salaries in high-cost areas.
  2. This is just compensation: fringe costs and other overhead can increase these anywhere from 30 to 75%.

To dig deeper, you may want to check out our other article: Managing Geographic Salary Differences in Remote Teams.

Experience Matters: Salary Trends Across Different Developer Levels


Experience is a major driver of developer salaries. Here’s a breakdown of estimated average base salaries for different developer levels in the US (, May 2024):

  • Junior Developer: $80,000 – $100,000
  • Mid-Level Developer: $100,000 – $140,000
  • Senior Developer: $140,000 – $180,000
  • Lead Developer: $180,000+

Invest in upskilling and training programs to help your developers progress through these levels, increasing their value and justifying higher salaries. And,¬†if you’re willing to look beyond the US, nearshoring an augmented team member may also be a good call.

Do you know why and how software teams expand operations to LatAm during recessions? Because there are plenty of solid performers available at better pay grades. In practice, this means you can hire a Senior developer at Mid-level cost, for example. You save money, they receive better compensation than they would locally.

Beyond Base Salary: Unpacking the Benefits Package Equation

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A competitive compensation strategy goes beyond just base salary and should also include a comprehensive benefits package that caters to developer needs. Here are some key benefits developers often value:

  • Health Insurance: Essential for attracting top talent.
  • Paid Time Off (PTO): Generous PTO policies promote work-life balance and attract talent.
  • Retirement Savings Plans: Matching contributions incentivize long-term commitment.
  • Flexible Work Arrangements: Flexible location and schedule options are increasingly desired by developers.
  • Continuing Education Programs: Invest in your developers’ growth by offering tuition reimbursement or skill-development opportunities.

Crafting a comprehensive benefits package demonstrates your commitment to employee well-being and can be a significant differentiator when attracting top developers.

The ROI of Competitive Compensation: Why Investing in Your Developers Pays Off

Investing in competitive compensation offers a clear return on investment (ROI), starting with employee retention. Here’s why:

  • Reduced Talent Acquisition Costs: Competitive salaries attract top talent, minimizing time and resources spent on recruitment.
  • Increased Retention Rates: Employees who feel valued are more likely to stay, reducing turnover costs and knowledge drain.
  • Improved Productivity and Innovation: Happy and well-compensated developers are more engaged and productive, leading to higher-quality work and innovation (and better Glasdoor reviews!).

By offering competitive compensation, you’re not just paying your developers, you’re investing in the future of your company.

Ubiminds can help you Benchmark your developer salaries across the Americas and ensure you’re attracting and retaining top talent. Our data-driven approach provides actionable insights to help you establish competitive compensation strategies. Make a Contact Request below to learn more about our services.


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